"The imagery turns its back on the industry norm of young thin models, instead featuring an amputee, three models over 40 - including one nearing 70 - and a paralympian athlete. Swimwear shots celebrate curves using a model who is a size 18.
The move builds on other industry firsts from Debenhams including the use of a disabled model when it launched Principles; size 16 mannequins in stores to more accurately reflect the shape of customers; the banning of airbrushing on swimwear imagery and lingerie campaigns featuring a 50+ model."
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